May 13, 2021

How to Use Instagram to Market a Real Estate Listing

Instagram’s simple platform and focus on photos makes it the perfect app for realtors to share their listings. However , agencies who aren’t familiar with the platform might not know what kinds of pictures to post. Merely posting a photo of your listing with the address and a description isn’t likely to get much attention.
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You need to make a story around the listing and share several photos to tell that story.

The easiest way to start “Instagramming” your listings is by using Instagram during an open house. Here are 7 different pictures you can take to generate and share your open house story.

Start with a selfie

A “selfie” is a photo that you take of yourself. Take a selfie in your car, in front of the sign or by the entry way. Caption it with something like “Excited to host an open house on 12345 Main Street. ”

Your favorite room

Take a photo of your favorite room in the house. In the caption, get a followers to imagine life in that area. For example , if your favorite room could be the bathroom with the huge soaking tub, say something like “Can you visualize coming home from a hard day’s work and getting to soak in this particular tub? Glorious! ”

Your favorite outside feature

Photograph your favorite outside area. Again, get your followers to imagine them selves living there. “Check out this built in BBQ. Would you love to web host summer BBQs at this home? ”

Give a shoutout to other agents

A shoutout is a social media referral. In case a real estate agent you know comes by the home with clients, snap a picture with them and give them a shoutout in the caption (be sure to use their Instagram handle if they have one. ) Your caption could read something similar to this “Look who stopped simply by my open house today! Thanks for bringing your buyers @realestateagent. ”

Share your “to-do list. ”

Write or type a list of things need to do to prepare for the open home then post a picture. This gives individuals an idea of the services you offer when hosting an open house. You may also share the owners to do list to educate people on how they should prepare for an open house.

Tools of the Trade

Would you always bring a specific water bottle to open houses? Do you often bake cookies or bring a vase of flowers? Lay out your products and snap a photo. The caption can read something like “Here’s my open house survival kit! ”

Have the owners in on the fun

When the homeowners are around, take a photo with them. Tag them and ask them to talk about the photo on their Instagram and to tag you!

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