We all previously looked at the advantages of using social networking sites for social media marketing from the viewpoint of reaching our target market just. Another advantage of using social media marketing is it is incredibly cost-effective.
Writing and promoting content using Facebook marketing or Twitter marketing is a great deal cheaper than paying for premium advertisements from networks like Google Adsense.
Buy ad space cheaply on popular social media blogs
You may have recently started a new website and are looking for a way to market your site. Or you could have been in business for a while now and are searching for a way to grow your brand without smashing your budget.
This is where you can put the power of social media marketing to work for you. You can buy ad space on a popular social media marketing blog for a fraction of the cost of spending money on premium advertising space on Google. Numerous large social media sites allow sidebar displays and in content ads regarding as little as $100 to $200 a month. You can buy the ad space then use Twitter marketing to promote your new campaign.
Use social media marketing to make your best content go viral for free
Picture if you took a few hours out of a weekday to write a really killer piece of content. This is not a post that may be thrown together in five minutes making use of auto blogging software. I am talking about the kind of content that has the potential to go virus-like. Content that newspapers, magazines, plus online communities go crazy for.
Once you have composed this killer content, you can then use Twitter marketing to have it retweeted all over the world. The cost of this potentially life-changing content is nothing but a few hours from your day. That’s it. Running your own personal social media marketing campaign has saved a person thousands of dollars and gotten you national exposure.
Use Twitter marketing as a means of saving money on your press releases.
Great public relations cost money. A professional public relations firm could easily cost you $10, 500 or more every month. Most website owners you do not have that kind of cash to dole out just for some good public relation.
You can work as your own public relationship representative using social media marketing. All you need to accomplish is type up a Press Release or hire a writer to do so. Publish the well written press release on your blog.
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Use every form of social media marketing you know about. Submit the press release towards the following sites:
– Every other social media site.
You can even made a video to go along with the press release and upload it on YouTube. Now that your blog post has some online buzz, start getting in touch with the news agencies.
Let Twitter marketing and advertising rejuvenate lagging product sales
If your last product launch failed miserably then you definitely need to take a look at the reasons why that occurred. One of the biggest reasons that a product will fail to sell is because of poor advertising. You have to hype, hype, and hype some more.
This is where social media marketing and Twitter marketing come into play. Twitter is a good resource for promoting limited time provides to new customers. All you need is a good product landing page and couple of good testimonials. Continually tweet your testimonials throughout a week and watch the traffic begin flowing you to your product page.