To find the best digital marketing agency, first, we need to understand “what is digital marketing”, “will digital marketing benefit your business” and answer problem “how do I get more leads regarding my business? ” – that ought to be the purpose of any marketing.
Exactly what Digital Marketing Agency?
The dictionary definition of Digital marketing is the advertising of products or services using digital systems, mainly on the internet, but also including mobile phones, display advertising, and any other electronic medium. So simple to summarise in a single sentence, yet it can be a complicated process to get right and to ensure that all your digital marketing is working together, not as silo activities. This is where the experience and experience of the best digital advertising agencies can be hugely beneficial.
Conventional advertising, newspapers and paper web directories, such as Yellow Pages, are increasingly much less effective for businesses. Whilst a couple of years ago people would go to a personal computer to search for a product or service, these days people are connected to the internet all day, daily and “live online”. Looking for details, a product or service is as simple and quick as searching on a laptop or computer at the job or picking up their mobile telephone or tablet. Digital marketing concentrates on getting your information, products and services in front of individuals when they are looking online. The best digital agencies understand the buying process of your products and services and ensure that your information can be prominent to the potential customer at the appropriate time. In the digital marketing globe, the various stages of the buying process i. e. research, consideration and buy are called “micro-moments” and the very best electronic marketing agency will present the relevant details, service or product at the targeted time in the buying process.
Whilst some digital marketing agencies will also create and manage traditional advertising or business marketing, such as newspaper advertising, professional digital marketing agencies will concentrate on online marketing as opposed to “marketing companies” who else commonly concentrate on TV, radio plus print marketing.
Regardless if your business is definitely business-to-business (B2B) or business-to-consumer (B2C), digital marketing can be a fast, often instant, and reliable way of getting leads into your business and generating up revenue. The very best digital marketing agencies will manage all of the digital advertising based on return on investment (ROI) making sure the leads generated are at a cost that makes business sense and raises profit levels. Digital marketing will certainly benefit your business and answers problem “how do I get more leads intended for my business”?
Digital marketing, sometimes referred to as website marketing, can be broken down in to a number of important features and solutions:
Search engine optimisation, most commonly abbreviated to “SEO”, is the process of having your website found on search engines like Google when people create a search relevant to your business, services or products.
Whether or not your website is e-Commerce or offering services it will drive leads and sales into your business if it is discovered for the search terms people use (often referred to as “keywords”) to look for them in Google.
SEO requires experience and knowledge of how Google reads your website. Exactly what messages and information you want Search engines to read for a webpage or website and knowing where to place that will information so search engines can find this. A good SEO company will have a proven history of ranking websites high in the search results.
SEO works best when the proven methods of obtaining rankings are applied in conjunction with latest trends that are driving visitors. An example of this is the “near me” trend, which has seen a 150% development in the last 12 months, where mobile phone customers are adding “near me” for their search query i. e. “SEO Company near me”. These clients are looking to buy and buy from a nearby service or product supplier.
Although SEO can be a stand-alone service, it is most effective when combined with PPC, social media and reputation marketing. SEO is also the foundation of effective PPC, social media plus reputation management campaigns.
Pay Per Click
Pay Per Click (PPC) often referred to as “Google Advertising” or even “online advertising” is where you position advertisements at the top of the search results for particular search terms. These search terms can be the terms people use when in the “research” phase of making a purchase or targeted at the “buying keywords” whenever potential customers are looking to buy.
Although your advert, depending on your budget, can be demonstrated every time a search is made, you only pay when an internet user clicks in your advert and is taken to your website or calls you direct from the search results page meaning you only pay once you get a click from a potential customer therefore the name for this form of marketing of Pay Per Click (often abbreviated to PPC).
How much you pay for each click on is determined by a few factors. The “cost per click” (abbreviated to CPC) is determined by the quality and relevancy from the advert to the search term being used as well as the relevancy of the page on your web site that the potential customer land on. These types of factors contribute to your overall “quality score”. The higher your quality score, the less you pay per click and less you pay per lead into the business.
In the UK, Google has the vast majority of search traffic and most of your budget should be placed their, nevertheless , you will not want to miss the smaller, yet still considerable potential for customers from search engines like google like Microsoft’s Bing platform, and also a small part of the budget should be allocated to other search engines. Also, the very best PAY PER CLICK management companies will also discuss spreading your PPC budget over an amount of campaigns aimed at different parts of the customer trip. A small part of the budget should be invested in the research stage of the buying process when people are using broad search terms to find information, a small part of the budget when folks are searching for yours, your competitors or market leaders company name. The majority of the spending budget when potential customers are using search terms straight related to making a purchase and lastly, a small portion of the budget to re-market (show your own advertising to people who have shown an interest in your services or products by visiting your website) to capture and drive upward conversions from the customers previously advertised too.
The best PPC Agency will be a Google Premier Partner. A Search engines Premier Partner status indicates the company has a proven track record in delivering high-quality campaigns, which generate good competitive/low CPC’s and provide high and positive ROI’s. The most effective PPC agency will have a robust PAY PER CLICK management process in place to rapidly react and capitalise on changes in the PPC campaigns of your competitors.
In contrast to SEO, that can take some time to be completely effective, Pay Per Click is instant from the point of view that as soon as your campaigns are live they can be generating leads for the business.
PPC is highly effective when carried out in unison with SEO. A well-optimised website will improve the quality score of your Google advertising campaigns resulting in a reduced “cost per click” meaning you receive more leads for your budget.
Social internet marketing
Social Media platforms such as Facebook and Twitter are now legitimate places for the business to attract leads. Fb has over 38 MILLION active and regular users in the UK as well as the number is anticipated to rise to over 42 MILLION by 2020. Regardless if your business sells to consumers or even other businesses, your potential customers are on Facebook and using it often.
Facebook is great at raising awareness during the clients “research” stage, reminding them of your services or products during the “consideration” stage and putting your specific products in front of prospective customers at the “buying” stage. With such a large audience and the flexibility to target customers throughout the buying process, Fb can be a good avenue to generate prospects and sales and to deliver a great return on investment.
A good digital marketing company will have a proven track record in delivering highly effective Facebook advertising campaigns. The very best electronic marketing agencies will be able to demonstrate the particular conversion rate and cost for each lead of your social media marketing.
Again, social media marketing and specifically Facebook marketing can be executed as a stand-alone activity however it works so much better when combined with SEO and/or PPC. When a potential customer visits your website their computer is marked as having visited. This after that allows you to target the user of that computer, who has shown an interest in your products or services.
When considering making a purchase, any customer will scour the internet to find feedback and reviews from previous customers. Your online marketing and sales can live or die by the testimonials for your business, services or products. Ensuring that reviews that are positive are easy to find and that any damaging feedback is managed well, could be a huge benefit to your conversion rate.
Digital marketing companies call this “reputation management” or “online popularity management” however , in reality, it is developing systems to generate customer reviews and customer feedback ensuing positive customer satisfaction is definitely captured and easy to find for potential prospects.
Many businesses are concerned with allowing the public the ability to openly provide feedback. You cannot please all of the people all of the time, and companies worry that a bad evaluation will have a negative impact on their business. Firstly, if someone is determined in order to leave a bad review for your business they will find a platform to do so and there are 1000’s of platforms to select from. It is better to have control of where customers are encouraged to leave a review. Secondly, an unhealthy or bad review, if managed well, can be a positive for your business. Engaging with a bad review illustrates that you care about feedback and subsequently, you care about your customers. One well managed bad review can be as good for your business ten good reviews.
An excellent digital marketing company will use among the handful of recognised review platform and provide the tools and means of allowing you to capture, manage and respond to customer evaluations.