May 29, 2020

7 Ways to Use Videos for More Engagement on Instagram

Within the digital world, social media has become a very important part of a successful marketing strategy. Social media platforms like Facebook, Instagram, Twitter, etc . offer a lot of opportunities for brands to showcase their products. These systems are free to use and you can straight interact with a larger audience at once. You should not invest a lot of money in building a marketing strategy that includes social media videos. No matter whether you do have a small or a large business, really time that you take social media marketing significantly.

Based on statistics shared by Lyfe marketing, 93 percent of videos on Twitter are accessed from mobile phones. Views of branded movie content on YouTube has doubled in the last three years. Moreover, Facebook live video clips receive 10 times more feedback that a regular video. All these stats show that video content is in demand on social media networks. The reason being millennials connect more to movies on social media. Web Marketing Video Authorities has found that more than sixty percent of brands are using social media marketing videos actively for promotions. Thus, it is highly likely that your competitors are also leveraging the power of social networking video to expand their client base.

Instagram is a very powerful social media platform that allows you to share images and videos online. Techcrunch has been studying Instagram trends since its launch. As per their study, Instagram crossed the threshold of 1 billion monthly active users in 2018. Moreover, Instagram is currently growing at a rate of 5% per quarter, the highest among social media platforms. So , Instagram should be your first choice in showcasing your brand’s product and services. In this article, we will take you through some ways to use Instagram videos for engaging more target audience.

Short Commercials

Create short, useful videos that represent your brand. You can showcase your product within an artistic way through these movies. The commercial can be inspirational, amusing, or emotional. Instagram currently allows you to share a 60 second video clip on your timeline. With such short videos, it is easy to grab the attention from the target audience. Also, short videos best to share crisp information about your products. You can share the commercial within Instagram stories, IGTV or in the Instagram timeline.

Product details

Showcase your product’s specifications or a ‘product in action’ video to demonstrate the capability. Focus only on essential features to keep the viewers involved. Keep the video more informative and less descriptive. Attention to detail is the key to creating a cool and sexy movie. You can put the product video inside your brand’s Instagram page’s timeline for your audience to see anytime. Creating this kind of spontaneous videos attracts a lot of attention.

Do it yourself videos

An effective way to use Instagram videos is to create instructional content material. ‘Do it yourself’ or ‘how to’ videos share your products working. This helps the users to understand the particular product’s usage. You can also create troubleshooting videos related to any problem that your customer might face. To the point videos are liked by the target audience as they obtain relevant information within a short span of time. Simply by sharing such videos from time to time you can build a relationship with your existing customers.

Behind the scenes video

Customers have become picky in choosing a product, hence it is important to establish a connection with them.
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You can make behind the scenes videos that take them by means of trivia related to your product. You can also conduct quick learning sessions regarding tips and tricks related to your product usage. The fast forward video that Sheryl Cole has shared regarding her work will give some idea. You just have to be creative and smart in capturing the right moments for your Instagram video.

Instagram Stories Movie

Instagram launched Insta stories in August 2016. Through stories, you can share images or videos together with your followers for a 24-hour duration. This short span creates a sense of urgency and people tend to view the stories as they see one active. You can use stories to promote your business as follows:

Sharing short-time deals is a good way to attract people to your products and services. You can set up the provide so that it can only be redeemed throughout the story’s lifespan. Once people get to know regarding such deals, they will come to get more.

Let an influencer take over your Instagram handle to share a sneak peek of the products and discount provides. A familiar face is sure to entice more audience.

Live on Instagram
The best feature on Instagram is that you can stream live video on it. When you go live on Instagram, you are at the forefront of your follower’s feed. Therefore, there are high chances of your followers engaging with your live stream. They will get to see your stream even if these people aren’t physically part of the event. Product previews, product releases, Q&A sessions, educational streams, etc . are some ways you can engage with your online audience. If your event is pre-planned, then you can advertise it through emails and other social media systems.

Bring in the makers

Give a personal contact to your stories by introducing your own employees who have created your services and products. You can get the team members to share their particular journey in product development. Also, you are able to let your employees handle your own brand’s Instagram account for a day. They can then share details about their work life and the hard work that switches into making the product. The employees can even conduct a Q&A session for that audience to educate them about the item. Such video sessions create an emotional connect with the target audience and much more views to your Instagram account.

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